What is behind the recent shifts in the jewelry retail systems market, where The Edge has been a leading player?

Anyone familiar with the jewelry retail business in the past 10-20 years has likely heard of The Edge or JewelMate software. These systems were among the first to offer solutions for jewelry stores, and they have been widely adopted. However, despite their size, these companies have begun to fall behind in certain areas, most notably in the technology they use. While the technology they applied 10-15 years ago was cutting-edge, it seems they have since invested more in marketing than in further developing their systems.

As a result, many developers have started creating their own systems, believing they can do better than The Edge. And indeed, these newer systems offer innovations. For one, they are built on cloud technology from the start, and they provide better solutions for the changing business environment than The Edge. What does this mean? They are more practical to work with, more flexible, and much easier to integrate with other systems, such as online sales channels.

Another key difference is that these newer systems are all SaaS-based, meaning they operate as web-based systems with subscription licensing. The web compatibility allows for mobility while using the system, freeing you from traditional POS devices tied to a single location, and making the system device-independent. You can use it on Windows, iPads, and tablets running Android.

One more important aspect of SaaS systems is that companies can effectively reinvest the subscription revenue into further developing the system. No one wants to hear in 10 years, "Don't subscribe to that system, they haven't released any updates in five years."

This has led to a kind of generational shift in the jewelry retail systems market.

What can jewelry companies gain from our PIRO Retail POS system?

PIRO may not be an unfamiliar name to those in the jewelry industry, but we have primarily focused on serving manufacturers and wholesalers in recent years.

However, the market has gradually been asking why we haven't developed a POS system to complement our robust backend system. From 2015 to 2017, we underwent a major technological shift, investing thousands of development hours to bring PIRO into the cloud environment. In recent years, we kept our focus on our PIRO Fusion back-office system, but by 2024, our PIRO Retail system is also complete.

But enough about us. You're here to find out why you should choose PIRO Retail.

First, PIRO Retail includes all the essential features a retail system needs. Of course, every similar system claims the same. However, our solution emphasizes that the POS component is particularly simple and easy to use. Store users only see what they need but can still complete all necessary tasks, whether it's a sale, repair order entry, or assembling a custom order quotation.

A digital catalog is also available, always up-to-date, showing which items are in inventory and at which location.

Importantly, the back-office tool is exceptional at automating tasks that happen behind the scenes. What are we talking about here? In the back office, it's crucial to track inventory—not just finished jewelry, but all raw materials like metals, diamonds, and semi-mount items. How do these materials enter inventory? Through purchasing, memo receipts, or internal manufacturing.

The good news is that whether it’s purchasing or internal manufacturing, PIRO Retail’s tools are more than sufficient—detailed and automated.

Speaking of manufacturing, whether it's custom jewelry or tracking repair orders, we have no competition in this category. Our system enables high transparency and trackability, with a fully customizable tracking method.

And we haven't even mentioned where jewelry retail companies often struggle the most: integration with other systems. Think QuickBooks integration or website integration. If you own a jewelry retail company, there's a 90% chance you have a Shopify website. We’ve been there, we’ve done that – we’re experts in integrating Shopify with our back-office system.

Finally, let’s talk about the benefits that go beyond how flashy a system is: service. With our years of experience in the jewelry industry, we have a team that truly understands the business. From the first moment, we guide our clients with a custom setup tailored to their needs.

Save time, sell more, create custom price quotes more efficiently, increase customer satisfaction, improve tracking and transparency across your company, and always have up-to-date reports. I almost forgot to mention our report builder tool, which is essential for pulling data that directly impacts your operations.

Let me conclude with our dedicated support team. It feels undeservedly secondary to mention them so late. While new start-up companies often don’t maintain a separate support department, our principle is that if you call us, we’re there. We’re open when you are.

Is PIRO Retail right for you? There’s only one way to find out.

Reach out to us if you want to know how well our retail system meets your needs. We always approach things from the problem-solving side: first, we listen to you, then we let you know if we have a solution for you. Request an appointment, and we’re ready for a consultation: https://www.gopiro.com/consultation.